Avinash Luthria

Hourly-Fee Financial Planner & SEBI Registered Investment Adviser

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The only Hourly-Fee / Fixed-Fee RIA in India with prior investment experience and a top MBA


  • 12 years of experience as a Private Equity / Venture Capital investor
    • Including a decade as a Partner and one of the five members of the founding team at a top-10 independent Indian Private Equity & Venture Capital fund (that fund has Assets Under Management of USD 400+ million ; Rs 2,800+ crore)
  • 5+ years of experience as a SEBI Registered Investment Adviser (RIA; registration number INA200011125)
  • This registration mandates that RIAs follow a Fee-Only Investment Advisory revenue model and where the RIA is a fiduciary i.e.
    • RIAs should put the client’s interest ahead of his own interests
    • RIAs owes the client reasonable duty of care 
    • The spirit of this regulation is that RIAs should provide the service as a profession and not as a business
    • SEBI regulations do not require an hourly fee. However being a true fiduciary requires it
    • This can be seen from the fact that other fiduciaries such as doctors and lawyers charge their clients an hourly fee


  • Two-year, full-time (i.e. the flagship course) MBA from Indian Institute of Management Bangalore (IIMB), focusing on Finance & Strategy (2000-2002)
  • Certified Financial Planner (CFP)
  • Bachelor of Engineering (Computer Science & Engineering) from RV College of Engineering, Bangalore

Further details